General Business – B.B.A.

General Business Degree at UIW

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At a private university nestled in the heart of the 2nd largest city in Texas, San Antonio, the School of Business and Administration offers a unique atmosphere where regional charm meets a cosmopolitan culture. Students can expect a practical education that emphasizes a global reach with respect to international and cultural understanding. The HEBSBA offers high-quality undergraduate programs steeped in the UIW traditions of faith, service, innovation, truth, and education.

The general business curriculum allows students desiring a broad background in business administration to design their own area of emphasis, with the approval of their advisor. Degree requirements are designed to develop proficiency and confidence in the functional areas of business. In addition to providing the technical skills required for a professional level business position, the ethical considerations of business are emphasized. Students will select a specialization area as part of the degree program.

Enhancing the Academic Experience

BCOutside the classroom, general business students have a range of activities to engage in that will supplement their in-class learning, provide them the chance to hone their marketing, communication, interpersonal, and leadership skills, and promote personal growth and development.

Participation in the UIW chapter of the Business Club and Delta Mu Delta Business Honor Society is strongly encouraged.DMDThrough these organizations, students ply their marketing skills while working on organization sponsored projects and events that are designed for the purpose of helping those less fortunate in the local community.

Networking with the local business community is possible through these student organizations, an ongoing campus speaker series, and regular monthly meetings with the Mexican American Business Institute (MABI), a key supporter of the HEBSBA Business Plan Competition. With over 90 sister schools, UIW provides students an eclectic array of options for doing study abroad. Students have had enriching study abroad experiences in a number of exciting countries including, China, Korea, France, Germany, the Czech Republic, Italy, the U.K., Korea, Greece, the Netherlands, Poland, and Mexico. View all study abroad opportunities.


To fulfill requirements for award of a BBA degree a student must complete 45 hours of core courses:

Department Course Number Course Name
ACCT 2311 Principles of Accounting I
ACCT 2312 Principles of Accounting II
ECON 2301 Principles of Macroeconomics
ECON 2302 Principles of Microeconomics
MIS 2321 Introduction to Information Systems
MIS 2325 Personal Productivity Applications
BMGT 3370 Business Statistics
BMGT 3371 Management Science
BINT 3331 International Business Management
BLAW 3317 Business Law
BMKT 3331 Principles of Marketing
BMGT 3340 Management Theory & Practice
BFIN 3321 Principles of Financial Management
BMGT 4380 Integrative Business Analysis and Decision Making I
BMGT 4381 Integrative Business Analysis and Decision Making II
General Business Concentration

To fulfill the requirements for award of the general business concentration, the student must complete:

A. 18 semester hours in business courses at the 3000 or 4000 level from any of the following eight disciplines:

B. 6 semester hours must be at the 4000 level.


Business Law



International Business


Management Information Systems


For more information, please contact:

Dr. Michael Forrest
University of the Incarnate Wordacbsplogo_000
4301 Broadway, CPO 17
San Antonio, Texas 78209
(210) 930-8016

Business programs in the H-E-B School of Business and Administration are accredited by The Accreditation Council for Business Schools and Programs.The University of the Incarnate Word is accredited by the Southern Association of Colleges and Schools Commission on Colleges, 1866 Southern Lane, Decatur, Georgia 30033-4097, telephone 404-679-4500, Web site: